Instagram is testing a native resharing feature for the feed

After years of resistance, Instagram is now testing a way for you to reshare posts from other accounts to your own feed. The feature, which company executives have long resisted for fear it would corrupt the personal nature of the app, could bring new life to the main feed at a time when it is becoming rapidly eclipsed by ephemeral stories. But if resharing is rolled out to the entire user base, it could also invite in fake news, influence campaigns, and other negative consequences that Instagram parent Facebook has been working to address since the aftermath of the 2016 US presidential election.

Instagram had no comment.

The feature, known internally as “seamless sharing,” introduces a new “share to feed” option into the “…” menu that…

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